How to properly draft a refutation of fake news

To refute false information effectively, begin by describing the fake claim itself. This helps provide context for the reader. In some cases, a single sentence may suffice. Below are possible formats for structuring your refutation.

Formats for Refuting Fake News

• Post-style refutation: Present the information in a news article format, explaining what actually happened and the true state of affairs.
• Effective refutation structure: Fake claim → Truth. This allows the user to immediately see the false statement (providing context) while contrasting it with the facts. When using an example of fake content, visually label it as false.
• Avoid overusing «FAKE» labels: Excessive use of large «FAKE» banners may cause users to overlook such posts over time.
• Card-style format: Suitable when a short message is insufficient to debunk misinformation.
• Break the story into sections: Divide your narrative into multiple segments and support them with visuals.
• Video content: Highly engaging on social media, making it an effective way to reach a broader audience with your refutation.

How to Create a Debunking Video That’s Both Engaging and Convincing?

• The false claim must be placed in the title with a «fake» label to avoid misleading users.
• Add an intriguing description of the fake news that will maintain audience attention. When preparing the description, make sure people understand that everything described is, in fact, fake.
• The actual refutation shouldn’t rely solely on an official comment.
• You can build a mini-investigation to make it more interesting for viewers to follow.
• Don’t overuse stock footage — especially in the refutation section, it reduces credibility. Replace it with real footage.
• Captions must be supported by evidence.
• Highlight the specific part that users need to read.
• Don’t combine captions and text screenshots in the same frame.