Qualification analysis in fact-checking: How experts verify information

In the era of information noise and fakes, fact-checking is becoming a key tool for separating truth from fiction. However, not all data can be verified by algorithms — sometimes a qualified analysis based on expert assessment is required. Let’s look at how it works and where it is used.


Qualification analysis is a method of analyzing information based on expert opinion and experience of specialists in a particular field. Unlike quantitative methods, such as statistical analysis, which are based on numerical data, qualification analysis is focused on the interpretation of information using expert knowledge.


Elements of qualification analysis

  • Expert opinion. A key element of the qualification analysis is the opinion and experience of experts in a particular field. These specialists have deep knowledge and understanding of the subject area, which allows them to make informed conclusions based on the available data.

In 2023, media outlets began to claim that “global warming had stopped” based on short-term data. However, climate scientists explained that this was a temporary phenomenon related to ocean cycles, and that the long-term warming trend was continuing.

  • Information quality assessment. Experts assess the quality and reliability of available information and identify potential sources of errors or distortions. Their experience allows them to critically analyze data and highlight the most significant facts and information.

In 2015, Theranos claimed its technology analyzed blood with 99% accuracy. Independent biochemists conducted tests and found errors of 68%.

  • Interpretation and conclusions. Based on their expert experience, specialists interpret data and draw conclusions about the current situation, trends, problems or possible solutions. Their analysis is aimed at identifying key aspects and developing recommendations for decision-making.

After the immigration scandals in the US, some media outlets claimed: “Migrants increase the crime rate.” Economists presented data showing that there is a correlation, but causality has not been proven — the crime rate depends on poverty, not on origin.


Application of qualification analysis

  • Political decisions. In the political field, expert analysis plays an important role in understanding the current political environment, assessing potential risks and developing decision-making strategies.
  • Business analysis. In business, expert analysis helps assess market trends, competitive advantages, and consumer needs, allowing companies to make informed strategic decisions.
  • Scientific research. In scientific research, expert analysis is used to interpret the results of experiments, identify patterns, and develop new theories and hypotheses.


    Thus, it can be said that qualification analysis is a “human shield” against false information, especially in controversial topics.

– Experts provide authoritative assessments where algorithms are powerless.

– Criticism of sources helps to filter out fakes even in “official” data.

– Contextual interpretation prevents manipulation of facts.

Although qualification analysis has many advantages, it also faces a number of challenges. Among them are the subjectivity of expert opinion, the possibility of errors, and the lack of objectivity in assessing information. To minimize these challenges, it is important to conduct multiple expert analysis and consider different points of view.

Qualification analysis is not just an “expert opinion,” but a systematic verification of information through the prism of specialist knowledge. Without it, fact-checking risks remaining a superficial “checking of figures,” missing significant meanings and risks. But to avoid manipulation, it is important to double-check experts as thoroughly as the original data.